Digital Marketing Executive Chennai - Non IT Jobs

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  3 - 5 Years
 Based on Experience
  Chennai

We are looking for an experienced Digital Marketing Executive to assist in the planning, execution, and optimization of our online marketing efforts. An expert in creating, managing, and optimizing innovative and high conversion digital marketing campaigns. The promotion of products and services through digital channels is a complex procedure with great potential which becomes increasingly useful for companies such as ours.

Position : Permanent
Location : Chennai
Salary : Based on Experience

Job Details:

Job Title: Digital Marketing Executive

Location: Chennai

Experience: 3 – 5 Years

Salary: Based on Experience

Qualification: Graduate

Mode of Interview:

Face-to-face interview

Job Brief : 

The ideal candidate will have a passion for digital marketing and should have worked in the kid’s toy segment/ edutech for kids for at least 3 - 5 years. You will be well-versed in the concepts surrounding digital marketing and how the Internet can become a strong asset to securing growing revenue. You will be tech-savvy and intuitive with great ideas to reinforce our marketing campaign.

Responsibilities :

1. Assist in the formulation of digital marketing strategies and campaigns to build a lasting digital connection with consumers.
2. Plan and monitor the ongoing company presence on social media (Instagram, Facebook, Twitter etc.)
3. Launch optimized online adverts through Google Adwords, Facebook etc. to increase product’s brand awareness
4. Be actively involved in SEO efforts (keyword, image optimization etc.)
5. Prepare online newsletters and promotional emails and organize their distribution through various channels
6. Provide creative ideas for content marketing and update website
7. Collaborate with designers to improve user experience
8. Measure performance of digital marketing efforts using a variety of Web analytics tools (Google Analytics, WebTrends etc.)
9. Acquire insight in online marketing trends and keep strategies up-to-date
10. Maintain partnerships with media agencies and vendors

Requirements: 

1. Proven experience as Digital Marketing Executive or similar role
2. Successful completion of at least 7-10 Digital marketing campaigns 
3. Excellent understanding of digital marketing concepts and best practices
4. Experience with B2C social media, Google Adwords and email campaigns, and SEO/SEM
5. Working knowledge of ad serving tools (e.g., DART, Atlas)
6. Perfect knowledge of web analytics tools (e.g. Google Analytics, NetInsight, WebTrends, etc.)
7. Skills and experience in creative content writing
8. Analytical mindset and critical thinking
9. Excellent communication and interpersonal skills

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