Digital Marketing Expert - Non IT Jobs

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  3+ Yrs
 Best in Industry
  Chennai, India

We are seeking a highly motivated and results-driven Digital Marketing Expert to join the dynamic team. The ideal candidate will possess a strong background in social media lead generation, content creation, and branding. This role requires a creative thinker with excellent communication skills and a passion for digital marketing to help drive our brand's online presence and engagement.

Position : Permanent
Location : Chennai, India
Salary : Best in Industry

Job Details:

Key Responsibilities:
1. Social Media Lead Generation:

1. - Develop and implement effective social media strategies to generate leads and drive traffic to our website.
2. - Create and manage targeted social media campaigns across platforms such as Facebook, Instagram, LinkedIn, Twitter, and others.
3. - Monitor and analyze social media performance metrics, adjusting strategies as necessary to optimize lead generation efforts.
4. - Engage with followers, respond to inquiries, and foster a community around our brand. 

2. Content Creation:

1. - Produce high-quality, engaging, and relevant content for various digital platforms, including blogs, social media, email newsletters, and website pages.
2. - Collaborate with graphic designers and other team members to create visually appealing content that aligns with brand guidelines.
3. - Conduct keyword research and implement SEO best practices to enhance content visibility and drive organic traffic. 
4. - Stay up-to-date with industry trends and incorporate innovative content ideas to keep our audience engaged.

3. Branding:

1. - Assist in developing and maintaining a consistent brand voice and messaging across all digital channels.
2. - Conduct market research to understand target audiences and refine branding strategies accordingly.
3. - Collaborate with the marketing team to create and execute branding campaigns that enhance brand awareness and loyalty.
4. - Monitor brand sentiment and perception through social listening tools and adjust strategies to address any issues.

Qualifications:

1. - Bachelor’s degree in Marketing, Communications, Business, or a related field.
2. - 3+ years of experience in digital marketing, with a focus on social media, content creation, and branding.
3. - Proven track record of successful lead generation through social media channels.
4. - Strong writing, editing, and storytelling skills with a keen eye for detail.
5. - Proficiency in digital marketing tools and platforms (e.g., Google Analytics, Hootsuite, Buffer, Canva, etc.).
6. - Familiarity with SEO best practices and content management systems (CMS).
7. - Excellent analytical skills and the ability to interpret data to drive decision-making.
8. - Strong interpersonal and communication skills, with the ability to work collaboratively in a team environment.

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