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PPC Analyst - Media Ads Specialist - IT Jobs

  3-5 Yrs
 Based on Exp.
  Chennai, India

This is a full-time on-site role in Chennai for a PPC Analyst - Media Ads Specialist. The PPC Analyst- Media Ads Specialist will be responsible for the day-to-day management of PPC advertising campaigns, including media planning, data analysis, and reporting. They will work closely with clients to understand their business goals and develop digital marketing strategies that meet their needs.

Position : Permanent
Location : Chennai, India
Salary : Based on Exp.

Job Details:

Roles and Responsibilities:

• Create and manage digital advertising campaigns across different platforms.
• Expert in Google ads/PPC
• Social media ads experience (Facebook, Instagram, Linkedin)
• Social media Handling (General posting and managing profile)
• Collaborate with Account Directors, Content Marketers, Designers, and SEO Specialists to build comprehensive marketing strategies
• Conduct in-depth research to find the ideal keywords and/or audiences to target
• Investigate and identify optimization opportunities to improve ad performance and get the best results for clients

• A/B testing platforms, ad types, audiences, creative and ad copy to find the best-performing variations

• Communicate results, insights, and recommendations to clients and internal teams
• Recommend forward-thinking strategies and innovations
• Build reports and pitches to present to clients
• Perform QA and timely troubleshooting of tagging and pixel placements to ensure proper tracking
• Stay up-to-date on digital marketing trends, changes, and best practices

Required Candidate profile:

• Desired Candidate Profile: 1+ years of PPC management experience.
• Experience in successfully developing and executing Digital campaigns. Experience working with popular PPC ad platforms (Google Ads, Facebook ads, etc).
• Understanding of search engine algorithms and ranking methods
• Experience with website analysis using a variety of analytics tools including Google Analytics.
• Knowledge of keyword research and data mining tools
• Able to complete competitive analysis of other companies within the industry
• Excellent written and verbal communication skills (email, messages, etc.)

1. Who graduated / post-graduated would be preferred.
2. Previous work Experience in a Digital Marketing Agency would be Preferred.

Work Experience:
we are Looking for 1 to 3 years of Experience in PPC.