Marketing Analyst - Non IT Jobs
2 - 3 Years
Best in Industry
Chennai
We are hiring for a Marketing Analyst for one of our leading Clients from the education industry. The incumbent will be responsible to report directly to the Marketing Manager.
Position : Permanent
Location : Chennai
Salary : Best in Industry
Job Details:
Job Title: Marketing Analyst
Location: Chennai
Experience: 2-4 Years
Salary: INR. 8 LPA – 14 LPA
Vacancies: 1
Job Type: Full-time
Qualification: Graduate
Notice Period: Immediate (Preference) or Up to 30 days MAX
Mode of Interview: Face to face HR Round
Key Responsibilities/Skills:
- Preparation of key lead to conversion funnel reports with relevant cuts
- Preparation of relevant reports for each marketing channel
- Monitor daily trends and identify gaps or indicators which can help the team to take corrective actions in advance
- Ad-hoc data analysis to identify root causes on a case-to-case basis. Preparation of one-time reports, data consolidation, etc. as and when required.
- Cost & Performance optimization between various communication channels/lead gen channels
- Combine offline and online data to get a complete view and generate useful insights
- Impact analysis of various events like print/tv ads, various experiments on website/app/other channels etc.
Skill Requirements:
- 2+ years of experience in data analytics
- Sound knowledge of Microsoft Excel, VBA/macro is preferred
- Should be familiar with SQL queries, Tableau, and Google data studio
- Should have a knack for problem-solving
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