Senior Social Media Analysts - Non IT Jobs

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  2 - 3 Years
 As per the Industry standard
  Thiruvananthapuram, Kerala

Our client's Data team is looking to hire Social Media & Data Analysts in our India offices. The Analysts will assist with the ongoing analysis and reporting requirements for social media platforms and marketing performance across client profiles and wider digital presences.

Position : Permanent
Location : Thiruvananthapuram, Kerala
Salary : As per the Industry standard

Job Details:

Job Title:  Senior Social Media Analysts

Location: Thiruvananthapuram, Kerala

Experience: 2 - 3 Years

Salary:  INR. 8 LPA – 14 LPA

Vacancies: 1

Job Type: Full-time

Qualification: University Degree

Notice Period: Immediate (Preference) or Up to 30 days MAX

Mode of Interview: Face to face HR Round

Key Responsibilities/Skills:  

1. Analyze user engagement, profile performance, and content performance across social platforms.
2. Report on web traffic and assist with digital data enrichment and tagging strategies.
3. Build and support social strategies, assisting account teams with optimizing content
4. Research how emerging social networks and features can benefit our clients.
5. Present reports to clients and liaise with internal and external stakeholders
6. Assist in the improvement of data processes within the business, alongside the rest of the data team.
7. Support junior social analysts on all social media reporting across the business, from a technical perspective. Hands-on support (and report automation development/planning) are also expected.
8. Longer-term, the role will be a split of client management and data analytics, acting as the Data & Analytics expertise working directly with our clients You will be expected to manage client expectations, report any issues internally to relevant stakeholders and work closely with the team internally to build strategies and solutions.

Skill Requirements:

1. Collect and interpret data, performing ETL where necessary.
2. Assisting with SQL queries, working closely with internal staff and client analyst teams.
3. Defining new data collection and analysis processes and best practices across the business
4. Work closely with clients to implement databases, data collection systems, data analytics and other strategies that optimize statistical efficiency and quality.
5. 2 to 3 Years previous work experience as a Social Media or Data Analyst, or similar role • Hands-on experience with social media platforms and digital marketing campaigns
6. Hands-on experience with social media management and analytics tools such as Sprinklr, Social Insider, Social Bakers or similar
7. Understanding of website analytics and performance metrics, with experience using Google Analytics and Google Tag Manager
8. University Degree
9. Ability to identify target audience preferences and trends
10. Excellent communication skills
11. Strong Excel skills, comfortable with complex calculations and functions.
12. Time management and multitasking skills
13. Comfortable with numbers, strong problem-solving skills
14. Additional qualifications in digital technologies or social media management is a plus

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